Email gateway vendor Synchronica announced a worldwide licensing agreement with a Chinese electronics and handset manufacturer, rumored to be TCL, for Synchronica's Mobile Gateway. (Cross posted at my enterprise mobility blog).
The push email and PIM synchronization software will provide Synchronica a revenue share of 20 percent of all revenues earned by the manufacturer for the service, with a minimum of $1.00 per handset per year.
TCL - known for producing Alcatel handsets - expects to ship about 16 million devices in 2008. The Synchronica client will also be downloadable to existing smartphones and should theoretically have a larger addressable market than the new devices.
This marks the success of emerging competitors who target markets where mobile subscribers are unlikely to have PC access and include backup/restore functionality with lightweight, standards-based messaging clients.
Synchronica is also showing that mobile application startup vendors are moving beyond operators as a channel as device manufacturers are forced to respond to RIM, Apple, and to a lesser extent Nokia and WM devices in bundling value-added services to handsets.