Mobile social network brings adwords to SMS • The Register.
This is a trend to watch. Social Networking site Wadja has created an adwords-like model which "allows advertisers to sponsor specific words in text messages sent by members".
A service like this which depends upon context would have utility to end users, and therefore be more successful, if applied to a public/private format such as Twitter which incents search as a behavior.
Twitter, are you listening?
Comments