At its earnings call last Thursday and internal company meetings last Friday Microsoft announced revenue declines and the first-ever layoffs of around 5,000. Microsoft employees interviewed following the internal announcements spoke of more layoffs to come, estimating that over the next 18 months two or three times the announced head count would be reduced. Microsoft will be launching Windows Mobile 6.5 at MWC and will emphasize the integration of services such as Mesh and Zune to the mobile operating system. Mesh will be the key competitive move as it provides backup/restore to devices, PC file acces, and content sharing. The trouble with Mesh is that it is basically a PC-centric extension of Windows, rather than a mobile content service. Mesh has substantial memory requirements on both the PC and mobile device. The WM and services combination is processor intensive and will require the most current and advanced hardware platforms. Compared with iPhone services, Blackberry services, or Nokia's Ovi it is not a designed-for-mobile experience. However, expect Microsoft to use Mesh to focus its efforts on creating license renewal strategies rather than expand alternate revenue streams. As advertising dollars plunge and Microsoft still struggles to integrate its acquired ad services into its properties, it must rely upon server/cal licensing. For consumer offers this means an acceleration of bundling Mesh and Microsoft Live services into Windows Mobile (WM) 6.5 and WM7 to give value to WM licenses. The existing cuts affected the business unit which houses the Zune team as well as consumer-oriented mobile services (Entertainment and Devices). Microsoft's 10Q financial filing revealed a sharp dropoff in Zune hardware sales. The business unit overall managed to see a 3% increase in revenue due to Xbox holiday sales after aggressive price cuts, but the mobile and music services are flat to declining. WM did claim 5M licenses shipped over the previous quarter, exceeding iPhone sales, although over a much broader and deeper distribution channel. The employee cuts in consumer mobile services have focused on content-production groups, mostly in gaming. The Zune team remains fully staffed and focused on layering Zune as a service component of WM. There are several blogs and news sources which are inaccurately portraying the layoffs as affecting mobile teams. The WM team saw an increase in developers assigned to it following the cuts and a re-org. These moves point to an acceleration of the "software plus services" model for mobile offerings as Microsoft rushes to add sync-based services based on Microsoft Mesh.
Microsoft earnings release
The layoffs mark the third major re-org within Microsoft mobile business units in the last 12 months. As an example of the impact this is having on Microsoft, see the following interview where Microsoft's Director of Mobile Music UK is unable to explain the value of his new service and also is not aware of how it affects device upgrade cycles. Ouch.
T-Mobile USA launches "G1" Android phone
T-Mobile announced the first Google Android phone today at a press conference in New York, calling it the "G1". The announcement stressed the integration of Google services onto the HTC touchscreen device, particularly search.
The two elements of Android which will draw the most attention as being directly competitive to Apple's ecosystem are the integration of a music store and an application store.
Watching the video it looks like it has some features which are ahead of Apple and RIM but the overall integration and service experience may lag.
T-Mobile announcement and information:
Details:
Amazon has provided a music store and purchasing capability. There is an Amazon MP3 icon which lets you surf the site's music store and do one-click ordering. Its default music player has options to search for related material on services such as Google or YouTube while a song is playing--a step beyond what Apple's "Genius" feature can do.
The device OS also has an "Android Market", an application store comparable to iPhone's Appstore. There are three high-level differences between Apple's App Store and Android's Android Market. Android will only feature free applications, Android has no approval process, and the Android Market will have no website or desktop element.
The G1 also features push email for Gmail; pull email for other POP3 and IMAP. No native support for Exchange.
Google products bundled on phone:
- Google Search
- Google Maps
- Gmail
- Google Calendar
- Google Talk
- YouTube
Pricing: US$179 for the device with a 2-year plan required of voice ($29-99) + data ($25-35/mo) (therefore minimum of $65/mo w/only 300 voice minutes and 400 messages, unlimited data)
Availability: October 22 in the US, November for UK, Western Europe to follow early 2009
September 23, 2008 in Android/Google Mobile, Apple, Mobile Email, Mobile Email Vendor Roundup, Mobile IM, Mobile industry commentary | Permalink | Comments (0) | TrackBack (0)