A similar rebalancing of volume versus margin is already well underway at Motorola Mobility, Sony Ericsson and other vendors which have chosen to refocus on smartphones, leaving only the big two, Samsung and Nokia, still addressing the whole cellphone spectrum, though they are being chased by the full-range ambitions of the two Chinese majors.
LG rebounds by focusing on the high end, but almost every other vendor has done the same. Only Samsung has played across price points with success.
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