market dynamics are rapidly altering consumers’ attitudes and needs. Most significantly, consumers’ interest in Windows tablets is plummeting. In Q1, 2011, Windows was by far the top choice of consumers – while no touch-first Windows tablets existed, 46% of U.S. consumers yearned for one. By Q3, 2011, that picture had changed dramatically: Windows was no longer #1 in choice preference, and interest among consumers dropped to 25%. Microsoft has missed the peak of consumer desire for a product they haven’t yet released.
via www.forbes.com
A "product" view of tablets. While the market may be moving quickly, is it possible to assess a product without even knowing fully the experience it will deliver?